A page filled with identical links such as “read more” asks the surrounding text to do all the explanatory work. When a reader scans quickly, or encounters the links through an assistive tool, that context may be harder to recover.
A descriptive label names the destination or the action. It can stay concise while distinguishing a guide, a reference, and a downloadable file. The visual treatment should also make the link recognizable without requiring a precise hover.
Review the links on one page as a list. Ask whether their labels explain what each destination offers. A few small revisions can make a page easier to navigate while leaving its overall design unchanged.
Bring the idea into a day.
A link called Read the sizing guide answers a different question from Learn more. The specific label makes the next choice easier to compare.
Another angle on the story.
The first useful part of a page deserves attention. A visitor should be able to understand its purpose while the rest of the experience becomes ready.
- Name the destination or action.
- Distinguish links that lead to different places.
- Check the labels outside their paragraphs.
Follow a related question
Explain the purpose of important choices.
Trust is visible in the detailsAsk which situations the examples cover.
Examples shape the model’s taskKeep learning
Related background to continue exploring this subject.
W3C: web accessibility W3C: understanding accessibility criteria
